Renault Captur crashed into the Indian market with a crash
Unfortunately, a good Renault Captur car did not take root in the booming Indian car market. The unjustifiably high cost of the car caused a natural decline in interest among potential buyers, as a result of which Renault was removed from local production and removed from the window.
The car on the B0 / Global Access platform is successfully sold in Russia, South America and Europe. In Brazil, for example, the Captur does a good job with a four-band automatic and a built-in CVT. No wonder Renault's management has decided to adapt the successful model for the Asian region. However, only mechanics were available for the Indian market.
However, this minor miscalculation would not have affected the demand of local consumers if it were not for the high price that is being asked for the new model. 949,000 rupees, even after the decline in value, proved too heavy for most drivers from India. Crossovers of competitors - Hyundai Creta and Kia Seltos look much nicer against the background of an expensive car.
Unfortunately, this is not Renault's first miscalculation in the Asian region. The Captur itself was already discontinued, and the local lines switched to the production of other models.
The car on the B0 / Global Access platform is successfully sold in Russia, South America and Europe. In Brazil, for example, the Captur does a good job with a four-band automatic and a built-in CVT. No wonder Renault's management has decided to adapt the successful model for the Asian region. However, only mechanics were available for the Indian market.However, this minor miscalculation would not have affected the demand of local consumers if it were not for the high price that is being asked for the new model. 949,000 rupees, even after the decline in value, proved too heavy for most drivers from India. Crossovers of competitors - Hyundai Creta and Kia Seltos look much nicer against the background of an expensive car.
Unfortunately, this is not Renault's first miscalculation in the Asian region. The Captur itself was already discontinued, and the local lines switched to the production of other models.
